Ad Free Browsing Experience
Ad Free Browsing Experience
Microsoft’s fledgling Edge Browser has undoubtedly caught everybody’s attention in the browser universe. It’s quite fast, elegant and does get the work done on Windows 10. But, it’s still not worthy enough to stand against other strong contenders like Chrome and Firefox with its lack of extension support. No extensions mean no Adblock. Well, if you’re a Windows 10 power user then it shouldn’t stop you from using it. Where there is will there is always a way.
Microsoft's Edge browser still doesn't support extensions and add-ons. But, you can still block ads. Here's how, not in 1 or 2 ways - but 3 effective ways! For those totally against ad-blocking the technology can be turned off easily – however the ad blocking technology does offer a roughly 40% faster browsing experience when compared to third party ad-block plugins. Furthermore it doesn’t have much of the performance issues a separate extension would have since everything is integrated.
We have already covered some tips and awesome features the Edge Browser offers. Now, here we’d like to show you how you can block the annoying ads on Edge. And, you can do it in 3 different ways.
1. EdgeAdBlock
EdgeAdBlock is a nifty little open source software specifically developed to block ads on Edge browser. Actually, it’s not a software. It’s basically a batch file that does some registry hacks to block advertising networks from being displayed on the browser. Setting up the file is quick and easy.
First download the ZIP folder from their website. Extract it to some other directory. Now, open the Edge Adblock.bat file with administrator access. So, right-click on as select Run As administrator.
Now, you’ll be asked for UAC (User account control) permissions. Hit Yes. After that, you’ll get the following screen.
Now, in order to enable Adblock you have to Enter 1 and press enter. Next, you’ll get a pop-up asking if you would like the software to edit the registry. Hit Yes.
After completing, the Adblock will be enabled. You can now check if the ads are blocked or not on the Edge browser. If you want to disable the Adblock just enter 2 in the batch file. Again, you need to run it as administrator to make it work.
Apparently, this Adblock is applied on browsers. As this is a host file, it will block any ads that show up on the system regardless of whichever browser you use.
2. Adguard for Edge Browser
Well, the above tiny batch file didn’t give you control over what it did. But, here is an actual ad blocking software that will give you control what ads you want to see and which you don’t. Also, with some other features that you won’t probably use.
Adgaurd is the software that we’ll use to block ads on the Edge browser. Download it and install it. After installation is complete you should get the configuration options.
You can choose the options according to your needs. They are pretty self-explanatory. Hit Continue and you should get to the main interface. Here, you’ll find a bunch of settings regarding Ad blocker and Browser security. You also get parental control settings for your smart child.
Also, if you think some web publishers deserve to show ads based on what they offer, you can whitelist them from the Add an exception tab.
And again, Adgaurd works not only for Edge but also for other browsers.
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3. Adblock without Delay in Loading Websites
If you notice closely, you will spot a delay in loading websites while using EdgeAdblock. This is because the Hosts file is too large to handle. The Windows DNS cache becomes less responsive and takes more time in filtering out ads and malicious content from the website that is being loaded.
Well, there is a quick fix provided by Winaero. Head over to the link. There you’ll find another Hosts file created by some other person. These hHosts file and the EdgAdblock hosts file is mostly same. You can use either one.
Love Edge but hate Bing? You might want to change the default search engine to Google on Edge Browser.Conclusion
It is expected that Edge browser will get extension support in the upcoming Redstone update. But, it will be interesting to see how the developers and users make the best use of it. If you have any queries regarding the article, let me know down in the comments.
The above article may contain affiliate links which help support Guiding Tech. However, it does not affect our editorial integrity. The content remains unbiased and authentic.Also See#internet #Lists
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Jay Friedman, COO at Goodway Group.
Will the ad-free experience of the future only be available to consumers who pay enough to prevent the ads from being shown?
The table is certainly set. For $30 per month, you can get Netflix, Amazon Prime and Hulu, all while never seeing an ad. For a few more dollars a month, you can get all of your music from Pandora or Spotify ad-free.
And now there is talk about the paid web, where consumers can pay for ads either via micropayments or “all-you-can-eat” subscriptions for content. What starts at $9 per month for one video-streaming service can quickly become $30, while what begins as a couple of bucks online could easily turn into $50 or more per month. Imagine all the Yahoo you can consume per month for just $5. And ESPN. And Condé Nast. And News Corp. And Turner. And BuzzFeed. And AOL plus its O&O properties.
Not only would this be frustrating, it could get expensive pretty quickly. Add up these subscription costs across media and one begins to wonder: Is an ad-free experience across media only for the wealthy?I see two root causes driving ad blocking. There are those who take publishers to task for taking advantage of consumers through excessive tag loading. As of this writing, Ghostery shows 55 tags loaded on Business Insider, 29 on Forbes after a forced full-screen takeover, 69 on MSNBC and 72 on DallasNews.com. The New York Times recently showed that consumers would be better off paying 5 cents to read an article than to consume so much data on their phone at a cost that is six times higher.
I believe the other driving factor is the need for some people to feel like they’re “beating the system.” Whether they think advertising is mind garbage or they just like to pull a fast one on the big, bad corporation, some folks get a thrill from ad blocking. I disagree with them, just as I disagree with someone hopping the turnstile and riding the train for free. Neither ad blocking nor jumping the turnstile is a “victimless crime,” and publishers should stand up to this, but not until they change the sheets on the bed they made, which prompted this mess in the first place.
So, where do we go from here and how does this play out? Several scenarios are vying for the win.
The Pay Model
Whether we’re too stubborn or unorganized as an advertising technology community, this scenario supposes we don’t unify in a way that enables us to get around ad blocking. Smaller sites might go out of business, while larger sites institute pay models.
I believe pay models will consist of two to three tiers, with the highest being unlimited consumption and sharing. Here’s the problem with this model. SiriusXM and cable TV already have shown that consumers will pay for content and tolerate ads. Most SiriusXM music is ad-free, but little of its talk programming is. And live sports have a strong hex on a large number of users around the world, so it’s easy to see how sponsorships will remain a part of such a dominant type of programming.
So even if this model does accelerate, I don’t believe it will be “pay to see no ads.” Investor pressure will let ads trickle back into the model, requiring consumers to bear the worst of both worlds. I give this model a 20% to 30% chance of winning.
Note: I do not believe micropayments – where consumers are charged by the page or article – are the future because it breaks too many rules of behavioral economics.
Ad Serving Recoded
The reason ad blockers work is that all of the ad and tracker calls loading on the page come from domains other than the one being visited by the user. But does it have to be this way?
How many things are we doing today in ad tech that we thought were impossible 10 years ago?
I’m not an engineer so I don’t know how this could technically work. But I’d give it a 30% chance someone is working on this right now, and a 20% to 30% chance this ends up being the way our ecosystem does business.
Note: It’s worth considering the cat-and-mouse game this might create. If ad-blocking companies perceive this to be a workaround, they may improve their abilities to block out some of these ads regardless of where they’re served from. Plus, consumers are fickle, happy to install three ad blockers and use the one that blocks the most that day. Surely this would not be a win for anyone.
Partial Ad Blocking
For all the hype about ad blockers, many forget that most consumers do not use ad blocking at all. But even if the top end of the ad-blocking usage curve is 50%, that’s still too many consumers not being monetized. Advertisers have money and publishers need to get paid, so money will flow.
Add Free Browsing
If my first option around paywalls wins out, ad blockers could still play a part in that ecosystem. However, a more likely scenario – and one that is already starting to occur – is that ad-blocking companies whitelist certain advertisers and ad technologies. I go back to the two main reasons consumers use ad blocking. While I think most consumers don’t mind the ads, they simply don’t like the absurd load times and anything that feels “creepy.”
In a scary scenario, the ad blockers could end up being the server-to-server gate keepers, wiring together all third-party data companies, such as BlueKai or Exelate. Or ad blockers end up being the ad servers to whitelist their own domains. I think this scenario or something similar has a 40% to 60% chance of succeeding. After all, as much change as our industry has undergone, the consumer and publisher economy is still recognizable against the one we operated with 30 years ago.
All of this requires ad blocking to become prevalent enough that every major publisher must address it. We’re not there yet, but we’re certainly headed that way.
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Follow Jay Friedman (@jaymfriedman) and AdExchanger (@adexchanger) on Twitter.
Ad Free Browsing Experience